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1. Make the Content Marketing and Social Media Connection
Good online marketers know that you can’t have a successful content marketing effort without a proper strategy in place for how best to deliver your content, to what channels, and what the goals are of using those channels.
Content Marketing Institute breaks it down for you in this excellent post, How to Build Social Media Into Your Content Marketing Processes.
2. Avoid the “Woo Woo” Bandwagon
OK, so this next one is technically not a read, but Adobe had me giggling this weekend over their VERY spot-on commercial titled — yes — “Woo Woo?” that asks the million-dollar question: What’s YOUR Marketing Doing? Click to watch.
In the video, they take a pretty hilarious jab at online marketers who jump blindly into the latest social media network without a plan, strategy, or a trend-expiring safety net.
Adobe and Content Marketing Institute both hit the nail on the head: You don’t just do social media just to DO it. You have to have a strategic plan, you need to execute, well and consistently, and your plan needs to lead back to MEASURABLE goals.
3. Be Smart Cave Marketer
Finally, if the Adobe video got you smirking, and you’re in the mood for a little more fun + information to help the online marketing medicine go down, check out this great/funny SlideShare below, “Why Content Marketing Fails.”
As Moz Founder “Caveman” Rand explains so eloquently, “Content marketing not about convert 1st visit. Or 2nd visit. Or 3rd. Only foolish humans think it work like this.”
“Smart cave marketer know every visit chance to build relationship.”