Well, the New York Times (and lots of other news outlets, might I add, like Forbes, WSJ, Ad Age, and so on) scooped me on this one.
Are you a freelance writer?
Have you heard of Contently?
Well, if not, let me introduce you. The “storytelling platform” for journalists and brands just raised $9 million. They have a killer site. And they’re on a mission—a war, rather (their language)—that creative people should be paid for quality content.
For those who work in digital marketing (or even marketing in general), the marriage of business and content is not entirely new. Content marketing isn’t just the du jour buzzword of the marketing realm. In fact, native advertising (think advertorials, paid ads, etc.) has been around for a long time.
1927 Rolex Advertorial via http://rolexblog.blogspot.com/2010/06/1927-rolex-oyster-introduction.html
Why the world needs good content now, and perhaps more companies like Contently, is 1) readers/customers/clients know when they’re being marketed to, and well-crafted stories and content bring them in rather than directly sell 2) content marketing (like a damn, fine blog post with thousands of shares) is earned marketing and doesn’t just go away when your paid ad campaign ends. Which you rather have for your business?
I have to say, I’m pretty compelled by what Contently has accomplished so far, so I’m giving them a try.
I’ve signed up, and created my profile.
What happens next, I’ll be sure to share.
How about you? Have you tried Contently as a writer or brand? Share your thoughts below.