Quote of the Day: A Bestselling Book Agent Reflects on Career, Craft, and Longevity

The_ThinkerAs we age and grow and mature in our work and careers, we certainly gain many lessons and hard-won experiences that seem only to be earned through dedication, patience, and time.

It’s an important thing to remember in the arc of our work lives, the need to be dedicated for the long haul to our career and our craft. Loving what you do, and being fulfilled by it, is surely a mainstay of longevity. And while this commitment is not always easy, it certainly is worthwhile.

Jenny Bent, Founder of the Bent Agency, states this sentiment well in a recent blog post. Bent’s career spans 22 years, and her agency has represented more than 30 bestsellers in their fives years since launching. Still, as Bent reflects, a long and successful career doesn’t necessarily turn into a cakewalk.

And that’s OK.

No, it doesn’t really get ‘easier.’ It doesn’t get easier to write a book and it doesn’t necessarily get easier to publish a book… But what I did hear from my writers was that the process of being a writer had enriched their lives in such a way that it was still worth it, no matter how hard it was (which is also exactly how I feel about being an agent).

Here’s to your long career, readers, and to doing what’s worth it.

Photo by innoxiuss (Thinking at Hell’s gate) [CC via Wikimedia Commons]

 

Screen Shots: 3 Quick (and Clever) Online Marketing Reads

Gnu_meditate_levitateSource: http://commons.wikimedia.org/wiki/File:Gnu_meditate_levitate.png | Author: Nevrax Design Team | Permission: Copyright (C) 2001, 2004 Free Software Foundation

1. Make the Content Marketing and Social Media Connection

Good online marketers know that you can’t have a successful content marketing effort without a proper strategy in place for how best to deliver your content, to what channels, and what the goals are of using those channels.

Content Marketing Institute breaks it down for you in this excellent post, How to Build Social Media Into Your Content Marketing Processes.

2. Avoid the “Woo Woo” Bandwagon

OK, so this next one is technically not a read, but Adobe had me giggling this weekend over their VERY spot-on commercial titled — yes — “Woo Woo?” that asks the million-dollar question: What’s YOUR Marketing Doing? Click to watch.

In the video, they take a pretty hilarious jab at online marketers who jump blindly into the latest social media network without a plan, strategy, or a trend-expiring safety net.

Adobe and Content Marketing Institute both hit the nail on the head: You don’t just do social media just to DO it. You have to have a strategic plan, you need to execute, well and consistently, and your plan needs to lead back to MEASURABLE goals.

3. Be Smart Cave Marketer

Finally, if the Adobe video got you smirking, and you’re in the mood for a little more fun + information to help the online marketing medicine go down, check out this great/funny SlideShare below, “Why Content Marketing Fails.”

As Moz Founder “Caveman” Rand explains so eloquently, “Content marketing not about convert 1st visit. Or 2nd visit. Or 3rd. Only foolish humans think it work like this.”

“Smart cave marketer know every visit chance to build relationship.”

Girl Before a Mirror | Personal Essay for Skirt! Magazine

I’m thrilled to share news that Skirt! Magazine published my personal essay, “Girl Before a Mirror” in their June issue!

Girl_Before_A_Mirror_Skirt_Magazine_personal_essay_Melissa_Ann_Sweat_June_2014

You can find the print magazine, available for free, in the following cities: Augusta, GA; Charleston, SC; Chicago, IL; Columbia, SC; Lexington, KY.

“When I met Deborah it was sort of like meeting a mirror of myself, though perhaps something more like the famous Picasso painting, Girl Before a Mirror. Breasts and limbs popped out in delineation, then were muted in the reflection. I squinted at a purple shadow occluding the face, while shades of red and orange illumined the forehead and cheek. Eyes stared back at me, familiar but inscrutable as olives. As I observed and tried to discern these distorted and magnified characteristics, I could see myself better in her and yet saw some of what I’m missing.”

picasso-girl-before-a-mirror

 

Free webinar 6/5 – Effective Strategies to Manage Conflict at Work

Conflict is inevitable, but so often ignored or ill-handled in the workplace.

Learn how to effectively manage conflict at work at a free webinar, Thursday, June 5 from People-OnTheGo. Click to register now.

“When we accept the reality of conflict, it is absolutely possible to learn techniques and ways of thinking that help us manage and even resolve conflict with co-workers, bosses, or employees.

It can take practice, support, repetition and willingness to integrate and use these approaches well, but my clients, and I vouch for their effectiveness.”

-Presenter Lorraine Segal, ConflictRemedy.com

conflict