Vote “The Results Curve” for SXSW Interactive 2015!

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Are you suffering from digital distraction and priority OVERLOAD?

Trying to figure out how to incorporate work and play into a busy workday?

Want to achieve maximal results for your work projects in just 40-minutes?

If you answered YES, then I highly recommend checking out Pierre Khawand’s free e-book, The Results Curve. It will truly revolutionize the way you work. To get started, take a peak at the 4-minute video below. If you like what you see and want to be a real, workplace #productivity champion, download the free e-book now—and please consider voting for Pierre to present “The Results Curve” at SXSW Interactive 2015!

Click to vote.

Teaching Accomplishing More With Social Media: 2-Part Webinar – 8/7 and 8/14

Join me for Accomplishing More With Social Media – Thursday, August 7 & 14, 2014.

In this two-part webinar, you’ll learn how to get started in social media for business and gain powerful insights into using social media more strategically and purposefully. Looking forward to having you!

Click to learn more and register.

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Quote of the Day: A Bestselling Book Agent Reflects on Career, Craft, and Longevity

The_ThinkerAs we age and grow and mature in our work and careers, we certainly gain many lessons and hard-won experiences that seem only to be earned through dedication, patience, and time.

It’s an important thing to remember in the arc of our work lives, the need to be dedicated for the long haul to our career and our craft. Loving what you do, and being fulfilled by it, is surely a mainstay of longevity. And while this commitment is not always easy, it certainly is worthwhile.

Jenny Bent, Founder of the Bent Agency, states this sentiment well in a recent blog post. Bent’s career spans 22 years, and her agency has represented more than 30 bestsellers in their fives years since launching. Still, as Bent reflects, a long and successful career doesn’t necessarily turn into a cakewalk.

And that’s OK.

No, it doesn’t really get ‘easier.’ It doesn’t get easier to write a book and it doesn’t necessarily get easier to publish a book… But what I did hear from my writers was that the process of being a writer had enriched their lives in such a way that it was still worth it, no matter how hard it was (which is also exactly how I feel about being an agent).

Here’s to your long career, readers, and to doing what’s worth it.

Photo by innoxiuss (Thinking at Hell’s gate) [CC via Wikimedia Commons]

 

Screen Shots: 3 Quick (and Clever) Online Marketing Reads

Gnu_meditate_levitateSource: http://commons.wikimedia.org/wiki/File:Gnu_meditate_levitate.png | Author: Nevrax Design Team | Permission: Copyright (C) 2001, 2004 Free Software Foundation

1. Make the Content Marketing and Social Media Connection

Good online marketers know that you can’t have a successful content marketing effort without a proper strategy in place for how best to deliver your content, to what channels, and what the goals are of using those channels.

Content Marketing Institute breaks it down for you in this excellent post, How to Build Social Media Into Your Content Marketing Processes.

2. Avoid the “Woo Woo” Bandwagon

OK, so this next one is technically not a read, but Adobe had me giggling this weekend over their VERY spot-on commercial titled — yes — “Woo Woo?” that asks the million-dollar question: What’s YOUR Marketing Doing? Click to watch.

In the video, they take a pretty hilarious jab at online marketers who jump blindly into the latest social media network without a plan, strategy, or a trend-expiring safety net.

Adobe and Content Marketing Institute both hit the nail on the head: You don’t just do social media just to DO it. You have to have a strategic plan, you need to execute, well and consistently, and your plan needs to lead back to MEASURABLE goals.

3. Be Smart Cave Marketer

Finally, if the Adobe video got you smirking, and you’re in the mood for a little more fun + information to help the online marketing medicine go down, check out this great/funny SlideShare below, “Why Content Marketing Fails.”

As Moz Founder “Caveman” Rand explains so eloquently, “Content marketing not about convert 1st visit. Or 2nd visit. Or 3rd. Only foolish humans think it work like this.”

“Smart cave marketer know every visit chance to build relationship.”